“Test the West!” was the campaign of West cigarettes

The German company Reemtsma launched a new brand of cigarettes called West cigarettes in 1981. Initially, these cigarettes were only available in chain tobacco stores. Today, these European cigarettes are exported to some 100 countries.

The West Tobacco brand left its most illustrious mark on product promotion in the marketplace with a series of bold, provocative advertising campaigns. The new brand’s first tobacco products were sold in Germany.

Prior to its launch in 1981, “Go West!” was the slogan of the energetic advertising campaign. It took just one year for the new cigarette brand to achieve first-class sales. In 1986, to raise brand awareness, a major advertising campaign entitled “Test the West!” was launched. The idea was very simple, and the campaign was a huge success.

The campaign took place in entertainment venues and drinking establishments. The company’s promoters would blindfold people who agreed to take part, and ask them to smoke the tobacco products on offer. When they had finished smoking, they were asked to compare their cigarettes with their own.

In 1999, “Test the West!” was developed and a commercial for another tobacco brand called “USE” was launched. The plot and imagery developed were surprisingly bold and provocative.

The main advertising slogan was “Equality for all”. The focus was on young smokers with a different outlook on life. The posters depicted different people in unconventional and intriguing environments.

Particularly striking was the “Silver 25” poster, a special pack of 25 West cigarettes.

By becoming our regular customer, you can count on promptly delivered orders of West cigarettes to Australian cities within 3-4 days. Flexible payment terms and comfortable orders provide an advantage for buyers. For regular customers there is the opportunity to get a discount on all products.