As someone who has been smoking for many years, I have tried many different brands of cigarettes. However, one brand that has stood out to me is Marlboro. These cigarettes have become a household name and are known for their distinctive red and white packaging. In this article, I will discuss the history, popularity, and controversy surrounding Marlboro cigarettes in the context of the Australian cigarette market.

Marlboro cigarettes were first introduced in the United States in 1924 by Philip Morris International. They were marketed as a women’s cigarette, with the slogan “Mild as May” and featured a red tip to hide lipstick marks. However, it wasn’t until the 1950s that Marlboro began to target male consumers with their “Marlboro Man” ad campaign. This campaign featured rugged, cowboy-like men smoking the iconic Marlboro reds, which helped to establish the brand as a symbol of masculinity and independence. This marketing strategy proved to be successful, and Marlboro became one of the top-selling cigarette brands in the world.

In Australia, Marlboro cigarettes have been available since the 1950s, and they quickly gained popularity among smokers. In the 1970s, Marlboro introduced a new line of cigarettes called “Marlboro Lights,” which were marketed as a healthier option for smokers. These lighter cigarettes had lower tar and nicotine levels compared to regular Marlboro cigarettes. However, in 1987, the Australian government banned the use of misleading terms like “lights” and “mild” on cigarette packaging, and Marlboro Lights were then renamed as “Marlboro Gold.”

Today, Marlboro remains one of the best-selling brands in Australia, with a loyal following of smokers. They offer a wide range of products, including regular, menthol, and former popular variations like Marlboro Reds and Marlboro Golds. They also have a line of flavored cigarettes, including Marlboro Smooth and Marlboro Ice Blast, which have a burst of minty flavor when crushed.

Marlboro’s dominance in the Australian market has not come without controversy. In 2012, the Australian government introduced plain packaging laws for cigarettes, which required all cigarette packs to have the same plain olive-green packaging with graphic warning labels. This was done in an effort to discourage smoking, particularly among young people. However, Marlboro took legal action against the Australian government, arguing that the plain packaging laws infringed on their trademark rights. After years of legal battles, the High Court of Australia ruled in favor of the government, and Marlboro had to comply with the plain packaging laws.

Despite these setbacks, Marlboro cigarettes remain a popular choice among Australian smokers. They can be purchased at most convenience stores, supermarkets, and smoke shops throughout the country. However, due to government regulations, the prices of cigarettes, including Marlboro, continue to increase. This has led many smokers to buy cigarettes online from discount or duty-free websites, where the prices are lower.

One popular online store to purchase Marlboro cigarettes in Australia is Marlboro Cigarettes. Not only do they offer competitive prices, but they also have a wide selection of Marlboro products. They also provide fast and discreet shipping, which is convenient for those who prefer to buy their cigarettes online. However, it is worth noting that purchasing cigarettes online may not be legal in some Australian states, so it is essential to check the regulations before making a purchase.

In conclusion, Marlboro cigarettes have a long and rich history in the cigarette market. Despite the controversies surrounding their marketing strategies and legal battles with the Australian government, they remain a top-selling brand in Australia. With their iconic red and white packaging and range of products, Marlboro has solidified its position as a symbol of masculinity and independence. Whether you love them or hate them, there is no denying that Marlboro cigarettes are here to stay.